New Media, New Markets: Course Syllabus

CJN 297B: M/W 4:00-5:15 PM, Ridgeway 415
Credit Hours: 4 (Official Definition)

Professor: Kevin Greenstein
Office Hours: By Appointment, Monday & Wednesday

Course Objectives

  1. To learn key concepts in new media, the Internet, web design and online marketing.
  2. To investigate the impact of target markets and market segmentation of online markets.
  3. To examine the social, economic, and cultural impact of new media.
  4. To show new media constraints and opportunities for advertisers/marketers/PR firms.
  5. To learn how to create, develop and justify a web site.
  6. To learn the basics of HTML, CSS, and content management software.
  7. To introduce students to web site usability issues.

Required Materials

CJN297 Newsletter

The New Rules of Marketing & PR by David Meerman Scott
(available in school bookstore and on


Readings should be completed before the day they are listed on the schedule.

Website Project

Students are expected to complete a website design over the course of the semester.

The midterm will be a paper no longer than 1,000 words, detailing the purpose of the website that you will be constructing in the second half of the semester. The midterm should explain the following:

  1. Why the website should exist
  2. Who its target audience is
  3. What its key features will be

The final will be the completed website, including graphics/design and content.  The final project should be accompanied by a paper no longer than 1,000 words detailing how the website meets its strategic objectives, referencing class discussions and reading assignments. The final paper should also explain how/why the website as constructed differs from the website that was described in the midterm paper.


Many classes involve lectures and open discussion, but there will still be plenty of time devoted to lab work (website design/development).

The applications used in class from the Adobe Creative Suite will be introduced in four tutorials taught through the semester. Professor Greenstein will be on hand during class to offer guidance and troubleshooting during class work time, and will also be available to meet during office hours to provide additional assistance.


Grading Breakdown:
5%: HTML Project
10%: Music Industry Project
10%: Learning Check #1 (Internet History)
10%: Learning Check #2 (WordPress)
15%: Midterm Paper
25%: Final Project (website)
10%: Final Paper (website)
15% Attendance and participation

You will receive a point grade for each project (for example, 0‐25 points for the final project). Here is the breakdown of the grades (numbers to letters):

93‐100: A
90‐92: A‐
87‐89: B+
83‐86: B
80‐82: B‐
77‐79: C+
73‐76: C
70‐72: C‐
65‐69: D
‐65: Fail

In addition to the projects, students will receive credit toward their final grades for active participation during in-class discussions and critique. In addition, points will be deducted from the final grade for unexcused absences. Arriving to class late three times will count as an unexcused absence.

Excused Absences
If you are ill – or must miss class for some other important reason – it is your responsibility to notify Professor Greenstein via email before class.  Professor Greenstein will without exception make himself available to help you catch up on missed work, but only if your absences are excused. The same holds true for missed quizzes. Here is more information about Suffolk University’s policy for Attendance and Absences.

Late Work
Late projects will have one full letter grade deducted if turned in within 48 hours after the deadline. No late projects will be accepted after this point, barring legitimate emergency situations.

Academic Integrity Policy

Plagiarism is presenting someone else’s work as if it were one’s own, whether deliberately or unwittingly. This may result in failing the course and possible dismissal from the University. For more information, see Suffolk’s Academic Honesty policy.

Attendance & Absences Policy

Students are expected to attend all classes as attendance is an integral aspect of enhancing academic success. Requirements for attendance and class participation are established by the instructor in each course. Instructors are responsible for informing students about their attendance policy at the beginning of each course. Students are responsible for all material and information covered in classes missed. Students are expected to carefully consult individual course syllabi for course-specific attendance policies, as they may vary by class. For more information, see Suffolk’s Attendance & Absences Policy.

Physical/Emotional Health Statement

A range of issues can cause barriers to learning, such as strained relationships, increased anxiety, health issues, alcohol/drug problems, feeling down, difficulty concentrating, lack of motivation, or feeling ill. These concerns or other stressful events may lead to diminished academic performance or may reduce your ability to participate in daily activities. University resources can help you address these and other concerns you may have. You can learn more about Suffolk’s broad range of confidential medical and mental health services here.

Accommodations for Students with Disabilities

If you anticipate issues with the format or requirements of this course, please meet with me—I would like to discuss ways to ensure your full participation in my classroom. If you determine that you need formal, disability-related accommodations, it is very important that you register with the Office of Disability Services (located at 73 Tremont Street, 7th floor; 617.994.6820, and notify me of your eligibility for reasonable accommodations. We can then plan how best to implement your accommodations.

The Early Alert Project

This class participates in Suffolk’s Early Alert Project. Around week 6, I will notify the Center for Learning and Academic Success (CLAS), if you have struggled with writing or language skills, excessive absences, incomplete work, or difficulty with the course content. This warning is not an official grade, yet it indicates concerns about your progress that need to be addressed immediately. If you receive an Early Alert, please visit me during my office hours so we may talk about strategies for how you can be successful in this class.

The Center for Learning and Academic Success (CLAS)

The Center for Learning and Academic Success (CLAS) offers academic coaching and tutoring in math, writing and English, and many other CAS and SBS courses. Students may join study groups, participate in drop-in services, or make appointments with tutors and academic coaches to reinforce course content, develop writing, and strengthen effective study habits. For a complete review of free services, workshops and online resources go to, call 617.573.8235, email or visit CLAS on the 2nd Level of Sawyer Library at 73 Tremont Street.

International Students

International Student Services Office (ISSO), a part of the Center for International Programs and Services, provides comprehensive support to international students regarding immigration status and DHS regulatory responsibilities. If you are an international student in F-1 or J-1 status, you are responsible to maintain full-time enrollment (minimum of 12 units) every semester, else your immigration status is at risk. For more information, go to, call 617.573.8154, email or visit ISSO on the 6th floor of 73 Tremont.

Technology Services

Suffolk University provides a variety of resources to support course technology:

  • University Help Desk (Mon-Fri, 8:30am – 8pm): 617.557.2000 or
  • For Blackboard and Collaborate assistance, please contact the 24-hour support line at 866.886.4861.
  • Step-by-step Blackboard tutorials are accessible within every Blackboard course via the Bb Tutorials menu
  • On Demand Knowledge Base provides information on all other technologies that are used in courses, including teaching, learning, research and productivity tools

Course Withdrawal Deadlines

February 9th is the last day students can withdraw from a course without receiving a grade of W. The course will be completely removed from the student’s transcript. Students may do this online via MySuffolk.

March 24th is the last day students can withdraw from a course without receiving a grade of F. They will receive a W on their transcript instead. Students may do this online via MySuffolk.

After March 24th, students may not withdraw from courses unless they have serious extenuating circumstances and documentation. Students should email the Student Affairs Office to request a late course withdrawal.

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