Important Notes:
1. Projects are due on the day listed.
2. Assignments are due on the day listed.
3. Reading assignments are subject to change.

January 20th: Class Introduction
Syllabus/Website Rundown
HTML Introduction (basic code, tables, etc.)
Lab Work: Create “News Article” in HTML, Create photo/caption using table.

January 25th: The Impact of the Internet
Assignment: The History of the Internet: Use & Culture
Assignment: Global Internet Usage
Reference: A Brief History of Social Media
Reference: The History of Social Media [Infographic]
In-Class Lab Work: Produce text-only HTML table facsimile of Boston.com website.

January 27th:  The Internet & The News
Reference: BBC: The Future of News
Assignment: Tech is Changing the Way We Get Our News
Assignment: The Sky is Falling
Assignment: Come to class prepared to discuss the impact the Internet has had on the news industry.

February 1st: The Internet & the Music Industry (Introduction)
Discussion: Impact of MP3, iPod on music industry
Assignment: Music industry blames MP3 for sagging sales
Assignment: Daniel Ek: The Most Important Man in Music
Assignment: Touring Can’t Save Musicians in the Age of Spotify
Assignment: The Future of Music
Class Project: Divide into teams (5 teams per class) for the Music Industry Project

February 3rd: The Internet & the Music Industry (Continued)
Assignment: The Price Isn’t Right
Assignment: Labels Taking Disproportionate Cut of Revenue?
Assignment: Too Many People Have the Wrong Idea About What Spotify Is
Assignment: What’s Lost With Conversion to MP3?
Continue work on the music industry project.

February 8th: Snow Day (No Class)

February 10th: The Internet & the Music Industry
Skype Session with Justin Hopkins
Continue Presentations
Discuss: Does the music industry have a future? What will it look like?

February 15th: Love and the Internet
Relevant Content: Love and the Internet blog post at CJN297.com
Discuss: How has the Internet affected romance/courting?
Discuss: How are our romantic interactions altered by social media?
Discuss: Is romance enhanced/subdued by connective technology?

February 17th: How Search Engines Work + Public Relations Snafus & the Internet
Assignment: Search Engine History
Reference: The Ultimate Student’s Guide to Search Engines
Assignment: Urban Outfitters Features Vintage Kent State Sweatshirt
Assignment: #MyNYPD Campaign Backfires
Assignment: Five of the Biggest Bot Fails
Assignment: DiGiorno Interrupts Serious Discussion About Domestic Violence to Sell Pizza
Assignment: Kenneth Cole’s Twitter Fiasco
Discuss: Could these PR snafus have been avoided? What should the companies have done differently? How did the companies’ responses compare to that of Domino’s Pizza when a disgusting video went viral?

February 22nd: Midterm Preparation
In-Class: Complete Learning Check #1
In-Class: Discuss Midterm and Expectations
In-Class: Discuss Website Project Topics & Content Strategies

February 24th: Website Project Plan
In-Class: Discuss Technological/Functional Expectations for Website

February 29th: Intro to WordPress
Discussion: How a domain name and web hosting works (functionally).
Important: At least 24 hours before Monday’s class, please do the following:

  1. Sign up for a domain name. Generally, dot-com domains are preferred, but are not mandatory. Google and GoDaddy both offer credible domain registration services.
  2. Sign up for web hosting. Site5 and GoDaddy both offer solid, inexpensive hosting services. If you register your domain with GoDaddy, there may be a bundling discount. If you host with GoDaddy, make sure that the hosting you receive will allow you to add a one-click WordPress installation, it should be stated quite clearly.
  3. Once you have successfully logged into your Dashboard, you can create a new user account for me. Please make my username “kevin” (all lowercase), use my kgreenstein@suffolk.edu email address, and I’m fine with the system-generated password. Make sure to choose “Administrator” as the user type. Your website will email your login information to me, and I will be able to log in and provide you with some helpful materials to get you started.

March 2nd: Website Design (Themes & Layout, Homepage Presentation)
In-Class Lab Work: Continue work on website.

March 7th: Monetizing Websites
Assignment: Visit Linkshare.com
Assignment: Visit CommissionJunction.com
Assignment: Visit Amazon.com’s Associates Program
Discussion: How affiliate programs can make content-rich websites profitable.
In-Class Lab Work: Continue work on website.

March 9th: Food & the Internet
Assignment: The History of Pink Slime
Assignment: Waiter, A Pretty Steak, Please
Discuss: Food Blogging (Good.Food.Stories + Leite’s Culinaria + Boozy Bakeshop)
Discuss: Photos of Food (i.e. Instagram)
In-Class Video: Jaime Oliver
In-Class Lab Work: Continue work on website.

March 10th: Midterm Paper is Due
Send Via Email to Professor Greenstein
The midterm will be a paper between 800-1,000 words, detailing the purpose of the website that you will be constructing in the second half of the semester.
The midterm should explain the following:
1. Why the website should exist
2. Who its target audience is
3. What its key features and functionality will be
4. How “success” would be defined for this website
5. Strategies for promoting the website (i.e. via social media)
6. Strategies for achieving strong SEO performance
7. Strategies for encouraging interaction via social media

March 14th & March 16th: Spring Break (No Class)

March 21st: Print Publishing & the Internet
Assignment: Amazon’s Jungle Logic
Assignment: Amazon’s Brick-and-Mortar Bookstore Should be a Hit With Millennials
Assignment: When is a Bookstore Not a Bookstore?
Assignment: The Price of Amazon
Assignment: The Brutal Truth About Jeff Bezos’ Purchase of the Washington Post
In-Class Lab Work: Continue work on website.

March 23rd: Class Canceled (Illness)

March 28th: Proximity-Based Social Media
Assignment: Stop Trying to Make Proximity-Based Social Networking Happen
Assignment: Foursquare’s Reputation at an All-Time Low
Assignment: Will Foursquare CEO Dennis Crowley Finally Get It Right?
Discuss: How do you feel about proximity-based social media? What are your privacy-related concerns? Do the benefits outweigh the negatives? What would make proximity-based social media more appealing to you?
In-Class Lab Work: Design a logo for your website.
In-Class Lab Work: Continue work on website.

March 30th: The Internet & Your Privacy
Assignment: Claims that Google Violates Gmail User Privacy
Assignment: Google Accused of Wiretapping
Assignment: Internet Privacy Should Trump Growth
Assignment: Public Lives, Private Browsing, and the Two-Way Mirror of the Celebrity Hacking Scandal
Assignment: Look Yourself Up on Spokeo
Assignment: Will Transparency Help “Big Data” to Face Down Its Critics?
Discuss: Implications of social networks on privacy.
Discuss: Graying of lines between work/school/friends/family.
In-Class Lab Work: Continue work on website.

April 4th: The Internet & Viral Marketing
Assignment: Soda & Candy Eruption + Video
Assignment: 15 Viral Marketing Examples
Assignment: Top 15 Viral Marketing Ads of 2013
Assignment: Complete Learning Check #3

In-Class Lab Work: Continue work on website.

April 6th: The Implications of 3D Printing
Assignment: 3D Printing Adds New Dimension to Marketing
Assignment: What Happens When You Mash Up 3D Printing & Same-Day Delivery?
Assignment: 3D Printing for Everyone: Makerbot Releases the Digitizer
In-Class Lab Work: Continue work on website.

April 11th: Intro to Google Analytics
For PR and advertising students in particular, this discussion will be very important. We will discuss how Google Analytics works and how it can be leveraged to measure the success of a website and its content.

April 13th: TBD
Website Checkpoint: Your website should have a logo, a well-defined taxonomy (category structure), a contact page, an about page and some combination of at least 5 pages/posts of content.

April 18th: Patriot’s Day (No Class)

April 20th: TBD
Website Checkpoint: Your website should have a logo, a well-defined taxonomy (category structure), a contact page, an about page, and you should have an understanding of what features/functionalities need to be added and implemented.

April 25th: TBD
Website Checkpoint: Your website should have a logo, a well-defined taxonomy (category structure), a contact page, an about page, and you should have begun implemented the needed site-specific features and functionalities.

April 27th: TBD
Website Checkpoint: Your website should have a logo, a well-defined taxonomy (category structure), a contact page, an about page, an implementation or representation of social media integration, and you should be just about done adding the needed site-specific features and functionalities.

May 2nd: TBD
Website Checkpoint: Your website should have a logo, a well-defined taxonomy (category structure), an attractive home page presentation, a contact page, an about page, an implementation or representation of social media integration, all needed site-specific features and functionalities, and all content should be just about completed (produced and published).

May 4th @ 5:00 p.m. ET
Final Project/Paper is Due

In-Class: Complete work on website.
Send Via Email to Professor Greenstein
The final will be the completed website, including graphics/design and content. The final project should be accompanied by a paper between 800-1,000 words detailing how the website meets its strategic objectives, referencing class discussions and reading assignments. The final paper should also explain how/why the website as constructed differs from the website that was described in the midterm paper.

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